16. Get your brand seen with Sehr Sarwar, Founder of S&S Strategic Comms
Get your brand seen
Sehr Sarwar has 8+ years experience in PR, government relations, public affairs, parliamentary lobbying, former journalist, based between Dubai and London, S&S Strategic Comms looks after clients in Westminster SW1, sunny Al Sufouh in Dubai and beyond.
Handles PR for MamaME and oversaw our launch event at Tania’s Teahouse where we welcomed so many of the mama community.
Here in this week’s podcast, Sehr speaks about some basic PR tips for small business owners who may not know where to begin their external communications journey as well as her views on why PR should never be an after thought when launching your new businsess.
Season 1 Ep 16
Listen here
hi mama you’re listening to the mama
00:07
podcast it’s Sumaya here the co-founder
00:09
of mama ME app
00:11
mama me is the first app to exclusively
00:14
connect mothers
00:15
across the middle east connects with
00:17
like-minded mamas and creates lifelong
00:19
friendships
00:20
at mama we are all about connecting
00:22
mamas to empower women
00:24
so let’s join together and make this
00:26
mission a reality
00:28
hi mama this is the final episode of
00:31
season one and i am so excited to bring
00:33
this one to you
00:35
firstly i’d like to thank you so much
00:38
i’m incredibly grateful for the time you
00:40
have given me for listening in
00:41
and joining me on this journey of season
00:44
one
00:45
there’s so much lined up for season two
00:47
but let’s get back into what’s important
00:50
and let’s talk about this week’s episode
00:52
i’m joined by Sehr Sarwar who has eight
00:55
plus years experience in pr
00:57
government relations public affairs and
01:00
she
01:00
lives and spends time between sunny
01:03
dubai
01:04
and london she’s the founder of
01:07
sns strategic comms and she actually
01:10
handles the pr for mama emmy and
01:13
oversaw our launch event at tanya’s tea
01:16
house
01:16
where we welcome so many of the mama
01:18
community this
01:19
is an incredible episode for small and
01:22
medium-sized business owners and even
01:24
those mamas that are considering
01:26
starting their own business sahara is
01:29
incredibly intelligent and talented
01:31
and she shares all her pr tips for small
01:34
business owners
01:35
so let’s get stuck in hi Sehr thank
01:38
you so much for joining me on the mama
01:40
podcast
01:41
i’m so excited to talk to you because
01:43
you do the pr for us at mama me
01:45
and this is a topic i know that will
01:48
help um
01:48
so many small businesses and moms that
01:51
are sort off
01:52
starting up businesses so um i think if
01:55
we could start off with
01:58
who you are and what you do that’ll be
01:59
awesome
02:01
thank you so much for having me on the
02:03
mama podcast Sumayya
02:05
my name is Sehr Sarwar i handle the pr
02:08
for a couple of auspicious brands in the
02:11
uae and the uk
02:13
looking after pr of course for the
02:15
wonderful
02:16
mama me app i’m coming to you live from
02:20
london at the moment where
02:22
i’m based between london and dubai
02:25
i’m quite fortunate to say that i did
02:27
grow up in the middle east
02:29
i spent my formative years my schooling
02:32
both primary and secondary in dubai
02:34
where i’m
02:35
a member of the alumni of the dubai
02:37
college school which i’m sure some of
02:40
your listeners may have come across
02:42
i then left dubai for university in
02:45
london where i studied
02:47
middle eastern studies so life seems to
02:50
have a funny way of coming full circle
02:52
because i then
02:53
landed a role in a public affairs
02:57
consultancy
02:58
where i learned all about the world of
03:00
lobbying public relations
03:02
and communications essentially so i’ve
03:05
i’ve now
03:06
founded my own boutique consultancy
03:08
which is called s
03:09
and s strategic comms where i’m the
03:11
founder and where we’re
03:13
based between also in dubai and
03:16
westminster in london
03:18
amazing great places to be based between
03:21
i’m sure you’re so grateful to be able
03:23
to sort of go between the two places
03:26
um if if we sort of dig into the
03:29
idea of pr and what pr is so
03:33
because there’s so many different
03:34
aspects when you’re building your
03:36
business
03:37
and getting um your information and
03:40
your business out there can we touch on
03:42
what pr
03:44
in itself actually is and what that
03:46
involves
03:47
so pr of course stands for public
03:50
relations
03:50
and it’s really all about the way that
03:53
your brand or an organization would
03:55
communicate
03:56
with the public so think about it as
03:59
how are you going to be promoting
04:01
yourselves how are you building up a
04:03
positive reputation
04:05
and how are you engaging with your
04:07
stakeholders and forging out a public
04:09
image for yourself so the way that your
04:11
brand is represented in the media
04:14
of course has a major major impact on
04:16
the way that
04:17
your customers are essentially going to
04:20
be perceiving it
04:21
so the role of your public relations
04:24
agency is very much to try and
04:25
influence the media and other key
04:28
stakeholders
04:29
in how to represent your brand
04:30
positively and and
04:32
how to go about communicating those key
04:34
messages
04:36
does that mean social media is something
04:38
that’s
04:39
included in all of this sort of npr
04:42
or is it more sort of traditional media
04:45
absolutely it’s anything and everything
04:47
that comes from the inward perspective
04:51
of your organization
04:52
communicated outwardly to your
04:56
um stakeholders so that could be your
04:58
social media strategy
05:00
your public persona your image your
05:03
conferences that you might be
05:06
exhibiting at or speaking at panel
05:08
discussions where you might be placed
05:10
anywhere that your brand is publicly on
05:14
the platform and
05:17
a lot of sort of smaller businesses
05:20
may not have the funding to put towards
05:23
public relations or um asking an agency
05:27
to support them
05:28
in sort of getting the message out in
05:31
this way
05:33
i know you have sort of shared a few
05:35
tips and tricks with me
05:37
in terms of what you think would be sort
05:39
of the things to focus on when you’re
05:41
really getting your message out there
05:43
and i’d love for you to share that with
05:44
our listeners because
05:46
especially in the early days of building
05:47
a business sometimes you know you have
05:49
to prioritize that money and the budget
05:51
to
05:52
other things like building a product or
05:54
creating a product if you are creating a
05:56
product
05:58
you’re absolutely right samaya and we
06:00
totally understand
06:02
at sns that not every small business
06:05
owner is going to
06:06
have the means to be able to carve out a
06:08
budget to devote to pr
06:10
or you know big bucks lying around to
06:12
spend on a retainer with a devoted
06:14
public relations agency so yes there are
06:17
a number of things that your listeners
06:19
can start to think
06:20
about doing independently all without
06:22
needing a jazzy pr agency on side of
06:24
course at the very beginning
06:26
um i think just to take it back to
06:29
basics the first thing i would say
06:31
is read read read so
06:34
you you must familiarize yourselves with
06:37
the media environment try and consume as
06:39
much
06:40
print broadcast online media as possible
06:43
you know you need to think about it
06:45
really from the perspective of where you
06:47
see your
06:48
brand being mentioned and
06:51
how would your messaging slot into the
06:53
media space so the more that you
06:54
familiarize yourself with
06:56
the local papers the the international
06:59
media landscape
07:00
the more confident you’re going to be in
07:03
where you see yourself
07:04
on those pages so are you picturing
07:07
yourselves
07:08
in reuters bloomberg or are you
07:11
on dubai one are you more geared up to
07:14
be a radio
07:16
guest on dubai eye and the more you know
07:19
about that landscape
07:20
the the more comfortable you’re going to
07:23
be with with targeting those places
07:26
and how do you i mean how do you go
07:28
about targeting these places because
07:30
obviously with someone who works who
07:33
works in the space and has worked in the
07:35
space for years
07:36
you have obviously built relationships
07:38
with these people and that’s one of the
07:39
advantages you get when you work with an
07:41
agency um but say for someone who has
07:44
never had access to anyone who’s done
07:46
media
07:47
where would you sort of start to
07:49
approach these places where do you find
07:50
them
07:51
i think reading and and familiarizing
07:54
yourselves with them is so
07:55
so crucial so you start to see the same
07:59
journalist names alongside articles that
08:01
you’re reading
08:03
and realizing that you know this might
08:05
be the journalist who specifically
08:07
writes about
08:07
lifestyle brands in jordan for example
08:11
and that is the journalist that you need
08:13
to trail and and
08:14
and pick up on so that you make sure
08:18
your press releases are reaching the
08:19
inbox of the right person
08:21
the great thing about social media now
08:23
is that a lot of these journalists have
08:25
wonderful exposure on twitter or
08:28
instagram themselves
08:30
and are usually quite accommodating and
08:32
inviting of
08:33
um engagement with with their readers so
08:36
if you were to
08:37
to see someone who’s frequently doing
08:40
reviews of hotels and spas
08:43
you could quite easily look them up on
08:44
twitter and drop them a line there and
08:46
it could even come as a very personal
08:49
candid message to say oh i really
08:51
enjoyed your review of
08:53
the royal mirage christmas hamper
08:57
and i’d quite like to to send you a
08:59
little something to let you know
09:01
that i’m doing something similar so it’s
09:03
all about it reaching the right
09:05
the right person i think that’s really
09:07
exciting
09:08
for someone who is like starting up a
09:10
business because
09:11
i think sometimes we just assume that
09:13
you know if someone’s a journalist
09:15
and they’re not accessible but actually
09:17
they’re just people right like
09:19
just like you and i they’re just normal
09:21
people and they like to receive messages
09:23
and they’re actually
09:24
just yeah friendly and normal people
09:26
which is great absolutely and you’ll
09:28
notice
09:28
now the the the world of journalism has
09:32
changed so drastically that
09:35
the commenting space is usually the
09:37
first place that i go at least which is
09:39
where
09:39
you know you scroll down to the comments
09:41
on an article
09:43
and there’s quite frequently um a great
09:45
camaraderie between the readers and then
09:47
sometimes the journalists as well
09:49
getting
09:50
involved with the discussion there so
09:52
it’s it’s in
09:53
in in essence it’s quite a flattering um
09:56
thing to do is to to drop a line to a
09:58
journalist and
09:59
and let them know that there are people
10:01
out there who are consuming your content
10:02
but actually maybe
10:04
through a critical lens have something
10:06
that they’d like to add to it
10:08
yeah absolutely i think that’s really
10:09
exciting for them as well because
10:11
now on social media you’re so aware of
10:14
who’s engaging with you
10:15
but with traditional media that there’s
10:18
still
10:18
sort of this barrier where they’re not
10:20
really aware of who’s reading and
10:22
who’s consuming the information so yeah
10:24
i can imagine as a journalist it must be
10:26
quite nice to receive that kind of
10:27
message
10:29
definitely and that leads me on to the
10:31
the next
10:32
tip or the little secret pr um
10:35
tip that i’d offer as a bit of advice to
10:37
small business owners with limited
10:39
budgets which is just simply to be
10:41
organized
10:42
so if you you take it back to thinking
10:44
about your messaging from even a
10:46
seasonal perspective
10:48
for example something something that i
10:49
like to do a little activity when i’m
10:51
brainstorming with clients
10:53
um who are thinking about their
10:55
strategies from from a pr
10:57
and social media angle is start with a
11:00
blank page
11:01
this could be an excel spreadsheet
11:03
mapped out with the year ahead
11:05
so you label it from january to december
11:09
split that into two columns down the
11:10
middle and
11:12
what we like to do is methodically go
11:14
through each landmark occasion
11:16
that you could link back to your brand
11:19
so for example
11:20
you know we have ramadan eid christmas
11:23
easter
11:24
on one column and then on the next side
11:27
you want to go and scribble some content
11:29
ideas
11:30
so you’ve got a christmas giveaway do
11:32
you want to wish your followers eid
11:34
mubarak with a picture of a crescent
11:36
moon and star
11:37
so this just gets the creative juices
11:39
flowing and encourages you to start
11:41
thinking
11:42
along the lines of a digital media
11:44
strategist and a pr wizard
11:46
in your own right yeah i mean i haven’t
11:49
done that yet
11:50
for our brand but i think that’s a
11:51
really sort of crucial thing
11:53
to think about because you get so caught
11:56
up in
11:56
everyday sort of day-to-day tasks so
11:59
it’s it’s quite
12:01
interesting to hear your perspective
12:02
that actually if you just plan it a
12:04
little bit far ahead then you’ll be more
12:06
prepared for the months coming on
12:08
um because we had uae flag day just a
12:10
few days ago
12:11
which literally slipped through my
12:13
fingers just because i was so busy doing
12:16
the day-to-day tasks absolutely and and
12:18
i think we now and
12:19
more and more realize that there is
12:21
really a day for everything there’s a
12:23
national coffee
12:24
day there’s a sibling appreciation day
12:27
there’s you know guy fawke gunpowder
12:29
night coming up
12:30
there’s um uae national day on the 2nd
12:34
of december which is going to be a big
12:36
one that is
12:37
so crucial for uae brands to to talk
12:39
about and celebrate because this is the
12:41
big 5-0 this is 50 years since the
12:43
formation of the united arab emirates
12:45
yeah it’s so exciting but um yeah can
12:48
definitely feel overwhelming
12:50
for someone who’s sort of trying to
12:51
manage everything so that’s a great tip
12:53
in terms of a pr agency or a prn
12:56
communications agency
12:58
what would that offer a brand so say a
13:01
small brand does have a little bit of a
13:02
budget to put towards a pr
13:04
agency what can that bring to the
13:07
the business and what can they what can
13:09
someone like yourself help with
13:11
right so if we look at it from what
13:15
a competent pr rep should be doing
13:18
uh the first thing is that they would of
13:20
course bring with them a whole host of
13:21
valuable journalist relationships so
13:24
i like to call it my secret weapon which
13:26
is my little black book of contacts and
13:28
those are
13:29
um valuable relationships with
13:32
journalists that have been formed over
13:34
the years so rather than you as a small
13:36
business owner
13:37
starting to try and forge those
13:39
relationships with commentators or
13:41
editor editors in
13:43
in the global media your public
13:45
relations executive would would be
13:47
coming to you
13:48
with those relationships in existence so
13:52
journalists we we should remember are
13:54
starved for time
13:55
they’re totally at the behest of their
13:57
editors they’re fighting for page space
14:00
they’re trying to pitch the best stories
14:03
but if your pr
14:04
has a reputation for constantly
14:06
providing
14:07
a certain journalist with great quality
14:09
content
14:10
this journalist is then more than likely
14:12
to be more accommodating
14:14
of the chat with you and and you know
14:17
open the doors to a conversation with
14:19
your brand
14:20
so i’ll give you a little example
14:22
somewhere which is
14:23
um i represent a couple of clients
14:26
in the middle eastern financial space so
14:29
say we have an arab bank
14:31
for example who has a great press
14:33
release about this
14:35
newfangled app that they’re launching
14:38
would you like to be named in the
14:41
national would you like to be featured
14:43
in reuters or bloomberg
14:45
you need to start targeting the right
14:47
people so immediately i would
14:49
contact someone like simeon kerr from
14:51
the financial times he’s based in the
14:53
uae
14:54
he writes for the ft which is obviously
14:56
a global powerhouse
14:59
which would be read by people all over
15:01
the world
15:02
in the financial space and and the
15:04
politico crowd
15:05
so if i’m known to simeon i could quite
15:08
comfortably pick up the phone to him and
15:10
say look
15:10
i’ve got this great brand they’re
15:12
launching a new app
15:14
and i i’d quite like you to to
15:17
have a chat with the founder of this app
15:20
and and this is where
15:21
where we stray into that delicate
15:23
territory which is
15:25
over information so if if a brand is
15:28
just shooting out
15:29
press releases very wordy kind of
15:32
technical jargon that is going straight
15:35
into an inbox coming from something that
15:37
doesn’t look so
15:37
personalized that journalist is less
15:41
likely to be accommodating
15:43
and wading through their inbox picture
15:45
it as you know we’re all
15:47
very busy we’re all scrolling through
15:49
our inbox on a regular basis and
15:50
refreshing that page
15:53
but if it looks like something that is
15:55
personal
15:56
if it looks like something that is
15:58
suitable and relevant
16:00
then all the more reason for for the
16:02
journalists to
16:03
to pick up on it so
16:06
in effect you’re really taking away i
16:08
mean it’s years of
16:10
practice and education and development
16:13
on your
16:13
like on your part really that you’re
16:15
bringing all of these skills and
16:17
knowledge
16:17
and really saving a small business time
16:21
and effort
16:22
absolutely out there and and the
16:24
changing media space at the moment it’s
16:27
so so um rapidly changing which means
16:30
that
16:30
you know some journalists do change
16:32
their beat so you know i could be on the
16:35
mother and baby
16:36
beat one month but maybe three months
16:39
later i start doing um
16:41
retail and motor car reviews so what
16:44
your pr can offer you
16:46
is actually that current knowledge of
16:48
knowing who the best people to contact
16:50
are and whether they are still indeed
16:53
writing about the issues that your brand
16:55
is conveying and do you personally work
16:59
with do you do social media strategy as
17:02
well
17:02
or are you sort of more focused on pr
17:05
and communications from
17:07
a traditional media perspective good
17:09
question i think the beauty of pr
17:11
is that it’s literally anything and
17:13
everything to do with communicating
17:16
outwards
17:17
and the social media space is such now
17:19
that it’s almost
17:20
you know forming um a reputation for
17:23
itself as a replacement
17:25
for reading the paper that you might may
17:27
rather
17:29
see yourself in um
17:32
on the the instagram of a certain
17:34
journalist rather than
17:36
um having a clinching headline up in
17:38
bloomberg
17:40
so yes it is very much about how you
17:42
carve out your social media strategy
17:45
and that that really goes down the route
17:47
of the brand guidelines you would work
17:49
very closely with
17:50
a graphics design team and a creative or
17:53
art director
17:54
and that’s really um demanding
17:58
of finding out what your brand
18:02
image is and that that really is pr
18:04
anything to do with image
18:07
and a lot of people now have sort of
18:09
personal brands
18:10
where it’s no longer just the brand
18:14
or the business that you own it’s sort
18:16
of the people themselves
18:18
are brands themselves so like
18:21
influencers for example or content
18:23
creators
18:24
um and that’s interesting as well
18:26
because
18:27
just out of curiosity do they have
18:29
agencies
18:30
or people that represent them from a pr
18:33
perspective
18:34
absolutely and i mean if your brand is
18:37
so closely aligned
18:38
with your intentions and your brand
18:41
representation
18:43
and you’ve made that conscious decision
18:45
to be the face of your brand
18:47
then by all means you should be devoting
18:49
time and effort to building up
18:51
your personal profile and image and
18:53
whether that means having a separate
18:55
page
18:56
for you as a founder separate to
18:59
the product or service that you’re
19:01
promoting
19:02
then that is is so so crucial and and
19:05
of major importance and that’s where you
19:08
do stray into
19:09
tricky territory because you know
19:11
there’s the self-promotional aspect
19:14
uh that needs to be linked so so
19:16
succinctly
19:17
to why you’re doing it so i know i’ll
19:19
give you your example samaya which is so
19:22
compelling to me
19:23
which is you know we went back to to
19:25
thinking about
19:26
mamami a wonderful app for mothers to
19:29
connect why did you create its moyer
19:32
because of your personal story and
19:34
that’s what’s so endearing is that
19:36
you came to me saying i realized that
19:38
there was
19:39
um a problem and there was you know a
19:41
glaringly obvious
19:43
niche in the market for moms who were
19:46
starving
19:47
uh for company and for connection in the
19:49
uae
19:51
so so that immediately brings a great
19:53
profound resonance
19:55
between the brand and the founder
19:58
i mean yeah i think when after i spoke
20:01
to you because
20:02
for someone who doesn’t have the the
20:05
tech the skills that you do
20:07
it’s you can explain it but it’s it’s
20:10
difficult to explain it so
20:12
um precisely and so succinctly so that
20:16
the other person will understand it just
20:18
from like a sentence or two sentences
20:20
which i think you really taught me and
20:22
the other thing as well was creating my
20:24
own
20:25
profile and my own page was although it
20:28
takes time and effort it
20:29
it it was so important to do that too um
20:32
to actually separate
20:34
both of them simplicity really is the
20:37
key as well we did talk about this
20:39
together which is
20:40
you know let’s take it back to basics if
20:42
you can’t explain
20:44
your brand to me in a couple of
20:47
sentences
20:48
as if you were explaining it to an
20:50
eight-year-old or to your grandma
20:52
then you yourself don’t understand it so
20:55
you should be able to simplify it
20:58
enough for a journalist in layman’s
21:00
terms to be able to turn that into
21:03
manageable understandable and
21:05
comprehensive content
21:06
for their readers and i remember reading
21:10
somewhere
21:10
that your pitch should be 10 seconds
21:14
in 10 seconds you should be able to
21:15
describe your business
21:17
so it’s called an elevator pitch right
21:19
so in in essence you literally could
21:21
explain it in
21:22
from in an elevator ride to somebody
21:24
which i think when i did that when i
21:26
turned it into sort of literally a
21:28
sentence
21:29
it was actually quite empowering to
21:31
realize that
21:32
you could really explain something in
21:34
such a short sentence
21:37
absolutely and we have to remember that
21:39
uh you know some of these
21:41
huge multinational ceos who you see
21:44
frequently on prime time news being
21:47
interviewed
21:48
um their day job is not communications
21:51
so they’re there
21:52
there is always a communications expert
21:55
priming them up and preparing them for
21:57
these major media appearances
22:00
because there are some things that that
22:02
they may
22:03
forget about and that they may not even
22:05
see as important that someone in my line
22:07
of work has to remind them about
22:10
and and a lot of what i do is is very
22:12
much around
22:13
simplification of messaging and um
22:16
even doing a lot of speech writing so
22:19
you know a ceo might be
22:21
handling a major announcement and behind
22:24
that
22:24
in the background would be me writing a
22:26
speech for them
22:27
and rehearsing with them priming them up
22:30
for that appearance
22:31
either before a parliamentary select
22:33
committee
22:34
or or reminding them that there are so
22:37
many buzzwords that need to be
22:39
um featured in there as well
22:42
i mean it’s there’s so much work that
22:44
goes into all of this stuff and i
22:46
like we’ve only touched on the surface
22:49
of what
22:50
your job actually entails because i know
22:53
having worked with
22:54
you how much work goes into this and i’m
22:57
truly sort of thankful to have met you
22:59
and to
23:01
have you on board to actually handle the
23:04
pr for my miami because it’s really been
23:06
incredible and i’m so excited to
23:08
obviously continue working with you and
23:10
see where
23:11
where the brand goes with you um but
23:14
i’m excited to be able to bring you on
23:16
the podcast to share that you know you
23:17
do incredible things and you can
23:20
sort of help other small businesses as
23:21
well because that’s really what you
23:23
focus on now
23:24
i’m helping and supporting small
23:25
businesses um
23:27
so it’d be incredible if you could share
23:29
where listeners can find you
23:31
and are you okay if someone sends you a
23:34
message
23:34
and for them to just reach out and say
23:36
hi i just wanted your opinion on this
23:39
absolutely um we are on instagram
23:42
so we’re called s and s dot london so
23:45
it’s at
23:46
sns.london which quite funnily uh looks
23:50
like it says sans
23:51
so it’s almost like the desert sands so
23:54
you might find the odd roomy quote or
23:56
snapshot of pr life on our instagram
23:58
page at
23:59
snds.london i’m more than happy for you
24:02
to contact me directly by
24:04
email and that’s sns.london
24:07
spelt s-e-h-r i’m
24:11
always always looking forward to hearing
24:13
from from small business owners in
24:14
particular to offer advice
24:16
on how to navigate this with this world
24:18
of pr which
24:20
you know quite usually uh gets mistaken
24:22
for a very murky
24:24
peculiar world so um i i’d really like
24:27
to
24:27
to simplify it for small business owners
24:29
and let them know that
24:30
you don’t need a huge fat budget um
24:34
and there’s so so much value that can be
24:37
added from
24:37
from having a pr agent on site
24:41
yeah i mean it’s incredible to see what
24:43
you can do
24:44
i will definitely um link your
24:47
instagram handle and your email address
24:49
into the show notes
24:50
so the listeners can find you really
24:52
easily i know this is like
24:54
so valuable for me and you’ve helped me
24:57
so much with
24:58
our brand my miami and i’m so excited um
25:02
for other people to be able to find more
25:04
about you and learn more
25:05
more from you as well and even just
25:07
sharing the things that you share on
25:09
your instagram
25:10
i know will be valuable as well so um
25:12
yeah
25:13
listeners go and check her out because
25:14
she’s amazing i will blow your trumpet
25:16
for you because
25:18
i don’t think you did it enough but
25:19
honestly sahar is so
25:21
incredibly like intelligent and
25:24
she’s so incredible at what she does and
25:26
i’m so proud that i have her on my side
25:29
thank you so much samaya and i think the
25:31
beauty of
25:32
of my industry and what i do is that the
25:35
connections that i’m able to form with
25:37
founders like yourself
25:39
and and the benefit that i’m able to to
25:41
glean and grasp from that
25:43
so i’m looking forward to to being a mum
25:45
myself someday soon and that’s when i
25:47
will be
25:48
um more active on on mama emmy although
25:52
for now i’m more of a wire or an
25:54
innocent bystander but engaging with
25:56
your followers and community members has
25:58
been wonderful
25:59
and looking forward to to many more mama
26:02
emmy coffee mornings and various product
26:04
launches
26:05
um to more to come i hope yeah i mean
26:08
we’ve got so many things to talk about
26:10
so um we’ll leave that for a different
26:12
column
26:13
with business related call but thank you
26:14
again for today
26:16
thank you so much
26:30
you
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